Dishes like Phat Thai and Tom Yam, island escapes like Ko Tao and Ko Samui, as well as the heavenly accommodating holiday villas in Thailand may be some of the highlights that are part of ones ‘list of reasons to explore Thailand’. Undeniably, the tourist spots being cheap in price as compared to those offered in other countries may be at the top of the list of the majority.
Despite the incredible image Thailand has already proven not just in Asia but to the whole world, the tourism sector of the country continues to work towards the improvement it can offer to tourists. It has been reported last July 13, 2015 that the Tourism & Sports Minister Kobkarn Watanawarangkura has announced about a new tourism strategy that is set for implementation until the year 2017.
The planned strategy centers on turning five clusters of major tourist destinations in Thailand to quality destinations by upgrading and rebranding in order to completely wipe out the ‘cheap’ image that has been established throughout the years. The five clusters mentioned are the Lanna Zone, Andaman Sea Zone, Southern Isarn Zone, Eastern Seaboard Zone, and Western Seabord Zone. Under these zones are different provinces like Chiang Mai, Phuket, Buriram, Chonburi, and Ranong to mention a few. Some provinces not covered by these zones such as Nan, Ratchaburi, and Loei will remain to be advertised to the world as ‘destinations that should not be missed out’.
The tourism minister foresees to make earnings as high as 2.5 trillion baht which is equivalent to 75 billion US dollars by 2017, as high-end visitors are being looked forward to visit the kingdom of Thailand after it has been implemented. The talked about strategy is yet to be submitted for approval to the cabinet under Premier Prayut Chan-o-cha.
According to Watanawarangkura, the people that are part of the tourism promotion should have a shift on their focus. By this shift, she means to emphasize that upgrading the most treasured destinations of Thailand instead of just having a target on the number of people to visit and explore the country yearly should be done.