The insurance industry is one of the challenging industries. First, it can be challenging to sell something which is not tangible and one that cannot be used or enjoyed right away. Also, insurance policies is not a priority when it comes to family or personal budget which is why most insurance agents are eager to know how to improve insurance sales knowing that it can be hard to encourage individuals to buy a policy. To effectively increase your insurance sales, here are some ideas from the experts:
Offer incentives and rewards
To encourage policy holders and people in your network to refer potential clients to you, offer rewards or bonuses whether the people they referred would obtain an insurance policy from you or not. This way, the people who recommended potential clients would continue to refer friends to you. The bonus or incentive could be a simple gift check, a small amount of cash or a one-time deduction on their premium and others.
Make use of social media
Most of your prospects have their own social media accounts. Be where your targets are and come up with your own social media account that would specifically cater to your current clients and prospects. Be interactive. engage in insurance and marketing related topics. Make sure to regularly post relevant content on your social media account because this is one to encourage your target and a way on how to improve insurance sales.
Reconnect with old leads
Check your databank for leads or your email contacts and see if you have old leads that you can potentially reconnect with. Send them an email or a newsletter or just give them a call and check if they are interested into getting a policy with you.
Ask referrals from friends
Another effective and proven ways on how to improve insurance sales is by asking for referrals from your family and friends. For sure they know a friend or two who is interested to get an insurance policy and you can just increase your insurance sales out of this.