Alex Ormerod is the cofounder of Luxico, which is a rental company that offers luxury properties to clients. He said that no request from the clients is too hard for him. There was a time when the clients do not like the colour of the furniture inside the property thus they have to change them before their stay. They also had a client requesting for specific type of mattress. There are other luxurious requests such as a portable spa like a gazebo spa in Sydney or even a grand piano. Everyone knows it is not easy to book a portable spa.
Luxico is tapping the luxurious part of the tourism sector and they are renting properties in short terms only. The average price for a single night is around $640 with a property located in Melbourne while in Sydney a night’s stay can cost as much as $1,000.
The turnover of the company was at $5.3 million but in 2016 they were able to grow their business by 45 per cent. They were able to meet the rising demand of the clients to have luxurious properties as options as opposed to the ones offered on Airbnb which is currently a huge name on the internet.
Ormerod established the business in 2013 with the help of Thomas Ormerod, her partner in life. It was a necessary business for them after they moved to the Mornington Peninsula and decided to put their property in Melbourne for rent which they considered to be their investment property. It was during this time that they encountered issues in the transactions of both parties. The fact is that many people are looking for more luxurious accommodations and they do not have many options aside from the common serviced apartments.
They started with the properties of their neighbours in Melbourne and it was when they found themselves in the middle of a business opportunity. Luxico is currently utilizing Airbnb as a medium to market the properties on their listing. Ormerod clarified that what they offer is different when looking at the scope of their service such as fulfilling a gazebo spa in Sydney property because it was a special request from a client.