Category Archives: News

Melbourne’s Tourism Ad Worth $12 Million

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Melbourne has launched their new ad campaign which is geared in attracting interstate travellers. The tourism campaign called A Twist at Every Turn sets taxpayers back by $12 million. This was released in various channels including cinemas, television and social media platforms. It showcases the adventure activities in Melbourne rather than the scenic views and landscape.

Visit Melbourne said that they wanted to highlight the five main attributes which the city is known for – love music, sports, fashion/retail, creative industries/arts and culinary experiences. The campaign’s main goal is to attract visitors from the interstate as well as travellers from New Zealand.

Peter Bingeman, the CEO of Visit Victoria, said during a television show that he is aiming to centre the ad on the fact that Melbourne has a lot of experiences to offer instead of the usual tourism campaigns wherein the physical beauty takes centre stage.

He added that majority of interstate visitors as well as consumers have testified that Melbourne is considered to be an experiential place. Many would say that they should have hired a drone to capture the city and its beauty but the truth is it is not Melbourne’s highest point. The city is known more for the different experiences that the visitors can indulge in along with different emotions and moods.

There is a second phase to the campaign and this time they will be focusing on the nightlife of the city. It will be called Melbourne After Dark. Mr. Bingeman said that they have already launched the first on in Sydney last November 25 and the next will be in Brisbane and Adelaide. These places will be able to experience the nightlife in Melbourne through pop-up stalls including cafes, small bars and restaurants that are open 24 hours every day.

This is not the first time that Melbourne has gained an interest from their tourism ads. Back in 2006, they launched a campaign that went viral and it was dubbed as It’s Easy To Lose Yourself In Melbourne. Tourism such as adventure activities in Melbourne is the reason why there are additional 89,900 jobs in the state and Victoria is earning $8.9 billion every year.

Clients’ Requests For Luxuries In Airbnb

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Alex Ormerod is the cofounder of Luxico, which is a rental company that offers luxury properties to clients. He said that no request from the clients is too hard for him. There was a time when the clients do not like the colour of the furniture inside the property thus they have to change them before their stay. They also had a client requesting for specific type of mattress. There are other luxurious requests such as a portable spa like a gazebo spa in Sydney or even a grand piano. Everyone knows it is not easy to book a portable spa.

Luxico is tapping the luxurious part of the tourism sector and they are renting properties in short terms only. The average price for a single night is around $640 with a property located in Melbourne while in Sydney a night’s stay can cost as much as $1,000.

The turnover of the company was at $5.3 million but in 2016 they were able to grow their business by 45 per cent. They were able to meet the rising demand of the clients to have luxurious properties as options as opposed to the ones offered on Airbnb which is currently a huge name on the internet.

Ormerod established the business in 2013 with the help of Thomas Ormerod, her partner in life. It was a necessary business for them after they moved to the Mornington Peninsula and decided to put their property in Melbourne for rent which they considered to be their investment property. It was during this time that they encountered issues in the transactions of both parties. The fact is that many people are looking for more luxurious accommodations and they do not have many options aside from the common serviced apartments.

They started with the properties of their neighbours in Melbourne and it was when they found themselves in the middle of a business opportunity. Luxico is currently utilizing Airbnb as a medium to market the properties on their listing. Ormerod clarified that what they offer is different when looking at the scope of their service such as fulfilling a gazebo spa in Sydney property because it was a special request from a client.

The Global Market For Rare Earth Elements

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The great strength of rare earth Neodymium magnets has given rise to many new applications in areas where magnets were never used before from magnetic clasps on jewellery to children’s toys. Manufacturers of modern sports parachute equipment also opted to use Neodymium magnets as closing mechanism. Mechanical e-cigarettes also use magnets in the firing switches.

Rare earth elements (REE) have many significant applications most particularly in permanent magnets that are being used today for power generation and electric cars. According to Linda Wong, technology inventor and Purdue’s Maxine Spencer Nichols, professor of chemical engineering, REEs can be found in batteries, petroleum refining catalysts, phosphors in coloured televisions and electronics that include mobile phones.

The growth is demand for rare earth elements is expected to grow dramatically over the coming decades because of the wide number of applications where the element is an important component. The REEs that are being used in the United States right now are being imported from China that controls at least 90% of the supply. This situation has serious implications on the US economy as well as security.

However, while it is true that China dominates the rare earth market, the United States is also working hard to increase its presence in the global rare earth market. According to research made by Purdue University called Wards auto report, the US could boost the extraction of REEs while recycling 1.5 billion tons of accumulated coal ash.

Linda Wang underscored the importance of developing the domestic market because it is an important process to be able to weather the volatile market of rare earth metals. For example, when China reduced its export quotas in 2010, the price of rare earth magnets used for one wind turbines increased from $80,000 to $500,000. When China relaxed the export restrictions, prices returned to normal levels.

Online stores are your best option if you are searching for rare earth Neodymium magnets for any application. You will be able to find what you are looking for easily so that you can finish an ongoing project. There is wide range of magnets in different shapes, sizes and grades to choose from for a broad range of applications.

Trump And Obama’s Guidance On Bathrooms And More Stores Offering It

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The Donald Trump polity has cancelled the guidance in US public schools to tolerate transgender students to use lavatories corresponding their gender identity. There must be more bathrooms and more stores offering such.

The guidance was previously issued by Barack Obama, which hailed victory among transgender rights.

However, it jeopardized other students’ safety and privacy, and must be reviewed at state level.

Mr. Obama’s directive had stimulated a backfire all over the country, having legal disputes from thirteen states.

The recent modification will immediately have no impact as the directive had been temporarily blocked by a judge in Texas last August.

The Trump government has sent a letter to all US schools describing the modification, saying the previous measure has triggered confusion. There has to be appropriate bathrooms and more stores offering such services to American students.

It has also triggered debates and lawsuits as to how it should be practiced, a letter from the Education and Justice departments said.

The former president orderedall public schools to permit transgender students to make use of bathrooms thatfit their gender identity. Mr. Obama warned that those who failed to follow the guidance may lose funding in order to protect gender rights.

In Mr. Trumps presidential campaign, he stated that transgender students are permitted to use lavatorieswhere they felt suitable. But he reversed his opinion after facing many Republican disapprovals.

Mr. Trump’s order was commended by conservative supporters, saying it protected the students’ rights to privacy.

A member of Students and Parents for Privacy Vicky Wilson said: “We never agree that our daughters will have to share their private spaces with male schoolmates even if these young men were having issues.” It was a question of bathrooms and more stores providing it.

Nevertheless, transgender supporters have strongly disputed that gender identity is a civil right that must be implemented on a federal level, rather than a state level.

President Randi Weingarten of the American Federation of Teachers named the move a major obstacle for transgender rights.

“Once the guidance is revoked, the Trump administration and the Education Department will have other students harass and abuse transgender kids at school.”

Few celebrities disapproved the ruling on social media, like Ellen DeGeneres posting a message on Twitter: “This ain’t about politics; it’s all about humanrights.” It’s what bathrooms and more stores offering it are all about.

Chatham Borough Worried About Trees They Are Losing

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A report was presented by the Chatham Borough Shade Tree Commission’s chairperson, Colleen Truppo, and it revealed that they have lost around 1,200 trees within the last four years under their own canopy. The report was shown during the regular meeting conducted by the Borough of Chatham Council. In Australia, tree lopper Perth is not allowed to cut down just any trees without permit.

Within the same time period, the Shade Tree Commission was only able to plant around 281 trees which resulted to a loss of 919 trees in the last four years. For 17 years, Chatham has been recognized as the tree City and they could lose their title in the coming years.

Truppo said during her power point presentation that the new trees they are planting could not compensate for the amount of trees that Chatham Borough is losing.

As an answer to this, Truppo suggested that they should increase Chatham’s tree canopy in supplement to the annual tree plantings they are conducting. She also urged the council to make a resolution that will make it possible to have a budget rider from the commission so that homeowners will have opportunities to make donations if they want to buy a tree that is located on a public space.

Truppo said that she has heard a number of homeowners that wanted to buy public owned trees that have been planted in front of their properties. With that fund, the Shade Tree Commission will be able to plant more trees and excess money will be funneled to buying additional trees.

Jim Lonergan, a member of the council, is in favor of the budget rider proposal along with other members of the council. The mayor of the town, Bruce Harris, said that they will create a resolution in the following meetings to be held.

Truppo said that there is a significant number of trees that have been cut down and because homeowners are not aware, they should make an effort to let the public know about this issue.

They are hoping that homeowners would not resort to cutting a tree but take care of it as much as possible. Australia is following the same stance and tree lopper Perth is only hired in cases where the trees are dying or posing a risk.

Advantages Of Inpatient Rehab In California

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There are points in life when people stumble. At the end of the day, it does not matter so much if you stumbled, what matters is how you were able to get back on your feet again. One way to pull yourself up is to get into an institution where you can opt to live in or stay out. There are several rehabilitation centers in California but if you want a luxurious and effective rehab process, choose to stay in a center where you can be an inpatient rehab in California. Although you can opt to stay out of the facility, there are more benefits that you can take out of staying in. Here are some of the services and treatment plans that you can take from a reputable rehab center:

Focused care and treatment

One of the advantages of staying inside a facility is that you are provided with holistic approach in treatment with the process administered by reliable physicians and therapists. Holistic treatment approach means that the patient is provided with equal attention to improve his overall condition in terms of spiritual improvement, nutritional, environmental and emotional aspects to arrive at an overall development and ultimately, eliminate the bad habit from the patient’s system. By being an inpatient rehab in California, you will be given personalized treatment according to your rehabilitation requirements.

Comfortable amenities

Most people think that rehabilitation centers are like hospitals or even prison cells. This might be true for some facilities but there are treatment hubs where inpatients are offered with catered gourmet dishes, private suites and luxurious rooms with concierge and room service, you wouldn’t feel like you are actually in a rehabilitation center. You can also find exercise programs with high-end physical fitness facilities, aromatherapy and acupuncture sessions and yoga classeswhich makes the rehabilitation center more of a spa than a treatment hub.

Elite recreation facilities

Another advantage of choosing to stay as an inpatient rehab in California is you can enjoy luxurious recreational facilities that are suited for celebrities and A-listers. Choose a rehab center that offers horseback riding and large swimming pools as part of their recreational facilities.