According to a statement by the UN World Tourism Organisation’s secretary general, it is time for hotels to accept the fact that accommodation sector is not the same as before. With this, they should stop whining about the competition presented by companies like Airbnb and those that offer budget accommodation in Bangkok.
During the Global Summit of the World travel and Tourism Council which was held in Bangkok, TalebRifai expressed that one of the biggest challenges that the hospitality industry is trying to come to terms with is the advancement in technology. They have their focus on the growing economy that is now popularly known as the sharing economy.
He added that it is high time for hotels and companies to accept other accommodation provider that are located in the most well-known travel destinations in the world instead of being worried about their statues in the travel industry. They are concerned about the fact that the traditional tourism might be phased out because travel is now accessible to many people unlike before.
He also said that the sharing accommodation sector will stay for good and this is something that the industry should come to terms with. They should focus their energy in using this new phenomenon to benefit their business instead of trying to get rid of it and trying to shy away from it.
It may have shaken the roots of the tourism industry since the sector is deemed as conservative and conventional. It is not easy for these businesses to welcome these new trend and they do not have an idea on how to handle these factors that are due to the advent of technology.
Airbnb was not only attacked in Thailand because it has become a rival when it comes to budget accommodation in Bangkok but it has also been criticized in other parts of the world including New York, San Francisco and Amsterdam. With the platform, travellers are able to stay in homes being rented out by the homeowners. With this, hotels and other traditional accommodations are said to have been impacted when it comes to revenues and number of guests booking.